Kickstarter is a funding platform for creative projects. Everything from films, games, and music to art, design, and technology. Kickstarter is full of ambitious, innovative, and imaginative projects that are brought to life through the direct support of others.
Since launch on April 28, 2009, over $450 million has been pledged by more than 3 million people, funding more than 35,000 creative projects. If you like stats, there's lots more here.
How does Kickstarter work?
Thousands of creative projects are funding on Kickstarter at any given moment. Each project is independently created and crafted by the person behind it. The filmmakers, musicians, artists, and designers you see on Kickstarter have complete control and responsibility over their projects. They spend weeks building their project pages, shooting their videos, and brainstorming what rewards to offer backers. When they're ready, creators launch their project and share it with their community.
Every project creator sets their project's funding goal and deadline. If people like the project, they can pledge money to make it happen. If the project succeeds in reaching its funding goal, all backers' credit cards are charged when time expires. If the project falls short, no one is charged. Funding on Kickstarter is all-or-nothing.
Kickstarter Successful Example: The Brick Oven Box
Why is funding all-or-nothing?
All-or-nothing funding is a core part of Kickstarter and it has a number of advantages:
It's less risk for everyone. If you need $5,000, it's tough having $1,000 and a bunch of people expecting you to complete a $5,000 project.
It motivates. If people want to see a project come to life, they're going to spread the word.
It works. Of the projects that have reached 20% of their funding goal, 82% were successfully funded. Of the projects that have reached 60% of their funding goal, 98% were successfully funded. Projects either make their goal or find little support. There's little in-between.
To date, an incredible 44% of projects have reached their funding goals.
Can Kickstarter be used to fund anything?
We allow creative projects in the worlds of Art, Comics, Dance, Design, Fashion, Film, Food, Games, Music, Photography, Publishing, Technology, and Theater.
Everything on Kickstarter must be a project. A project has a clear goal, like making an album, a book, or a work of art. A project will eventually be completed, and something will be produced by it.
Kickstarter does not allow charity, cause, or "fund my life" projects. Check out our project guidelines for details.
Does Kickstarter screen projects before they launch?
Only a quick review to make sure they meet our project guidelines. Kickstarter does not investigate a creator's ability to complete their project. Backers ultimately decide the validity and worthiness of a project by whether they decide to fund it. See the Accountability section for more.
Why do people back projects?
A lot of backers are rallying around their friends' projects. Some are supporting people they've long admired. Many are just inspired by a new idea. Others are inspired by a project's rewards — a copy of what's being made, a limited edition, or a custom experience related to the project.
Backing a project is more than just giving someone money, it's supporting their dream to create something that they want to see exist in the world.
Where do backers come from?
In most cases, the majority of funding initially comes from the fans and friends of each project. If they like it, they'll spread the word to their friends, and so on. Press, blogs, Twitter, Facebook, and Kickstarter itself are also big sources of traffic and pledges. Altogether, millions of people visit Kickstarter every week.
Do backers get ownership or equity in the projects they fund?
No. Project creators keep 100% ownership of their work. Kickstarter cannot be used to offer financial returns or equity, or to solicit loans.
Some projects that are funded on Kickstarter may go on to make money, but backers are supporting projects to help them come to life, not financially profit.
What are the fees?
If a project is successfully funded, Kickstarter applies a 5% fee to the funds collected.
In the US, pledges will be processed by Amazon Payments, while in the UK, pledges will be processed securely through a third-party payments processor. These payment processing fees work out to roughly 3-5%. View the US and UK fee breakdowns.